Last Updated: 4/05/2024

Willow Family Dentistry (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how, why, and when we collect data from you on our website at

1. What Data We Collect and How We Use It

We may collect the following categories of information on our website for the purposes explained below:

  • Website Activity: Information about your browsing activity on our website.
  • Device and Browser Information: Technical information such as your device’s IP address, device type, and unique identifiers like Apple IDFA or Android Advertising ID.
  • Contact Information: Your name, email address, and phone number if provided.
  • Customer Service Information: Information you may provide to customer service including survey responses.
  • Financial Information: Credit card numbers or other payment account information for billing purposes.
  • Third-Party Information: Additional information about you from third-party sources with the rights to do so.

We use this data to customize, measure, and improve our website and services, deliver targeted marketing, and respond to your service requests.

2. Data Sharing

We may disclose information about you:

  • With Our Service Providers: Companies we contract with who help with parts of our business operations, under strict confidentiality agreements.
  • With Your Service Providers: Companies you have contracted with, acting on your behalf.
  • With Our Subsidiaries and Related Companies.
  • In Legal Proceedings: When required by law or to protect our legal rights.
  • During a Sale of Our Business: If a third party acquires us or a portion of our business.

We also share data relating to cookies, tracking pixels, and other technologies with digital advertising ecosystems, and may disclose aggregated, anonymized information to third parties.

3. Cookies and Related Technologies

Our website uses cookies, tracking pixels, and related technologies for site operation and personalization. You can manage your preferences for cookies through your browser settings.

4. Your Choices and Opting-Out

You can opt out of targeted ads via the DAA, DAAC, or EDAA websites. Opting out will not cease all data collection but will exclude you from targeted advertising. Multi-device users will need to opt out on each device.

5. Data Retention

We retain identifiable information no longer than necessary for our business purposes or legal requirements.

6. Security

We apply rigorous technical, administrative, and organizational measures to protect your data against unauthorized access, loss, or alteration.

7. International Transfers

Your data may be transferred to other countries with different data protection laws. In such cases, we ensure your data is protected as described in this policy and comply with applicable laws for international transfers.

8. Changes to This Privacy Notice

We may update this policy periodically, and will notify you of changes through our website or other means.

9. Contact Us

For any questions about this Privacy Notice or our privacy practices, please contact our office.